Audi e-tron pricing announced in Germany, receives 3700 reservations

17 March, 2018, 01:30 | Author: Jeannette Greene
  • Audi e Tron GT

In addition to the e-tron GT, Audi also revealed that the production e-tron quattro crossover SUV will debut later this year in Europe priced from €80,000.

The German carmaker also repeated that they're going to launch their first-ever battery electric model later this year, which is none other than the e-Tron SUV. Called the e-tron GT, the four-door electric sedan will rival the Tesla Model S when it launches in worldwide markets in 2020, according to a report by ACI.

The Audi chairman confirms the e-Tron Quattro will be revealed at an event at the company's factory in Brussels, Belgium, where it will be produced, in mid-2018. At this year's Geneva, we saw the e-tron still wearing the camouflage.

With production expected to begin early next decade, the E-Tron GT will be the Audi Sport competitor to the high-performance Tesla Model S. The new E-Tron will be built at Audi's Bollinger Hofe facility near Neckarsulm, Germany, where the R8 supercar now resides. Like the rest of the Volkswagen Group, Audi plans to launch 20 electrified models by 2025, more than half of which will be fully electric.


Hinting it will be positioned at the very top of the Audi line-up, the Audi Sport tweet also said the Telsa Model S rival would be the "spearhead of Audi Sport by the year of 2020". The latest competitor that will enter the fray is coming from a well-known luxury vehicle manufacturer: Audi.

That suggests the future Audi e-tron GT may be low in volume but high in performance.

That second auto will likely sell in higher volumes, but clearly Audi feels the e-tron range of all-electric vehicles has to include high-end competitors for both of Tesla's more expensive models. More than 10 of these cars will be fully electric. The two will co-develop new vehicle architectures to better accommodate EV drivetrains.

What's not clear at the moment is how Audi intends to differentiate its EVs, plug-in hybrids and mild-hybrid models in terms of nomenclature.

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