[First Cut] Asus Zenfone 5 (2018): Banking on the X-Factor

02 March, 2018, 02:48 | Author: Jeannette Greene
  • Image Source Chris Smith BGR

Asus CEO Jerry Shen did not reveal the pricing of the Zenfone 5 but took a not-so-subtle dig at Apple by saying it'll be "for everyone to enjoy compared to the fruit company".

At its press conference at MWC today, Asus unveiled three new smartphones, the first being the Zenfone 5 Lite. The latest addition to ASUS's rather confusing and big ZenFone family is the ZenFone Max Plus M1. Both the ZenFone 5 and 5Q will evidently cost less than that, but we're not sure how much yet.

The Zenfone 5 has a double-sided glass design.

The unusual aspect ratio and the wraparound "wings" of the display make the phone look striking for all the same reasons as the iPhone X. There's a 6.2-inch 2,246-by-1,080 IPS display that can hit a solid 500 nits of brightness. But that's not the significant resemblance.

The ZenFone 5's United Kingdom price is yet to be announced, but it's highly likely to cost less than £500 when it goes on sale later this year, making it half the price of the £999 iPhone X.

This is the flagship smartphone in the series. It will only be available in one storage option - 64GB. The storage can be further expanded up to 2TB via microSD card.

Speaking of notch, there's one on the 5Z, and one on the ZenFone 5, so in a way, you can't accuse Asus of copying Apple. Talking about the cameras, there are total four camera sensors on this device. There's a primary 12-megapixel lens paired with by an 8-megapixel sensor that has double the field of view.

Asus will charge $499 (€479) for the ZenFone 5Z when it launches this June. The phone will support AI charging tech.

As for color, you'll have to choose between Midnight Blue and Meteor Silver, but both are bold and look great with a shimmery design on the rear that dazzles when you move it around in sunlight.

Among the many variations of dual-camera setups, Asus opted for a secondary wide-angle lens for the Zenfone 5.

I'll give Asus this: LG is doing similar things with the camera the V30S that they call "AI" too, so I guess the ZenFone 5 can say it has an AI-powered camera and get away with it.

Asus ZenFone 5 is no less with 4GB and 6GB of RAM plus 64GB of internal storage. The ZenFone 5Z can record video in stunning 4K UHD resolution, with smooth and steady videos assured by three-axis electronic image stabilization (EIS). We don't know how much the ZenFone 5 is supposed to cost either when it goes on sale in April, but the ZenFone 5Z is coming in June, fetching a very reasonable 479 Euro, presumably in an entry-level 4GB RAM/64GB ROM configuration. On the rear is a 16MP sensor with f/2.2 aperture, coupled with a wide-angle lens. While the real-time portrait mode can take close-up shots and create bokeh effects, there's also a manual mode that allows users to adjust camera capture settings like ISO, white balance, exposure compensation, focus and shutter speed manually.

The Asus Zenfone 5 Lite features a 6 inch 2160×1080 pixel resolution display with 18:9 aspect ratio.

The Asus ZenFone 5 is powered by a Snapdragon 636 processor with eight 14nm cores, two of which are Qualcomm's custom Kryo cores. The smartphone's variants go up to 8GB RAM and 256GB of inbuilt storage. This phone has 16 megapixel rear camera and a secondary 8 MP unit.



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