NBC's Olympics Audience Drops 6%, and Network Declares Victory
18 February, 2018, 05:08 | Author: Samuel Sharp
Key events for the US during Thursday's coverage of the 2018 Pyeongchang Olympics include snowboarding and figure skating, both of which feature some of Team USA's top athletes.
If she does make the podium, she could become the oldest female to medal in alpine skiing history (Live starting at 8:00 p.m., NBC).
NBC just keeps rolling in the big ratings for the Winter Olympics in South Korea - and it is now the most-watched network, overtaking CBS, for the season. NBC realized a 19.6/31 in metered market results for its February 13 programing.
On top of the loss over the Sochi games, this year's numbers fell an even greater 32 percent over the coverage of the 2010 winter games in Vancouver, Canada, The Smoker Room reported.
It should be noted that the Meredith Vieira hosted Valentine's Day 2014 primetime coverage of the competition out of Russian Federation was only shown on NBC itself. The biggest prime-time nights so far were with 28.3 million viewing for the Opening Ceremony (second night of coverage) last Friday, and 26.0 million on Sunday (fourth night). That is also down approximately 10 percent from the 14.4 rating drawn by the the comparable night during the 2014 Sochi Olympics, which aired only on NBC.
"This marks the first time NBC has ranked #1 in total viewers at any point during the season since it won the 2001-02 season - the first time that the network carried Winter Olympics with the highly rated Salt Lake City games, held on American soil", Deadline reports.
In addition to the beginning of that figure skating competition, coverage will also bounce around between the women's snowboard cross and men's alpine skiing super-G finals.
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