People are spending 50 million fewer hours on Facebook a day

03 February, 2018, 01:45 | Author: Jeannette Greene
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Total advertising revenue was $12.78 billion, compared with analysts' estimate of $12.30 billion, according to Thomson Reuters I/B/E/S.

In fact, mobile ad revenue for the year overall grew by 56 per cent over 2016, validating the company's investment into the platform and paving the way for its continued focus on mobile audiences, Sandberg said.

To increase connections and human interaction, Zuckerberg said the company would focus on expanding services that users already prefer, like Marketplace and Facebook groups.

As Mark Zuckerberg celebrated a decrease in the time users spent on his platform, the first earnings report since Facebook announced its publisher-and-brand-demoting changes to the News Feed also noted that it lost daily users in North America for the first time in its history.

He added in the conference call: "We expect Stories are on track to overtake posts in Feed as the most common way that people share across all social apps".

Just like Facebook, there is good news and bad news for another tech leader Samsung.

It's important to note, however, that Facebook's fourth-quarter results were the last to be unaffected by the much-publicized news feed changes which came into effect the week of January 22, and which CEO Mark Zuckerberg said during the earnings call are likely to decrease average time spent on Facebook by five per cent. "By focusing on meaningful connections, our community and business will be stronger over the long term". After an initial dip after Facebook's earnings were first released Wednesday, the company's shares hit an all-time high on Thursday, jumping 4% based on all that optimism.

On the one hand, you have a company that's proven over and over that it's struggling to combat abuse of its platform.

While it is hard to pin down exactly what led to the lower engagement numbers, they may be due to the company's shift away from news and general saturation in the social media marketplace, said Kevin Krewell, principal analyst at Tirias Research. Facebook is on the list - but there are nine others you may be overlooking. There's no indication its ad margins are slowing down, and investors remain bullish on its ability to grow despite all the failures and criticism from the media and governments.

Facebook this week announced it will deliver more local news to United States users in its latest effort to manage the flow of information on the enormously-influential social network. "We surveyed small businesses in 18 countries and 57 per cent of them are employing more people due to growth in demand since joining Facebook". With all the problems Facebook is facing, reworking the News Feed to demand less attention from users could be risky.



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