Google completes $1.1bn purchase of HTC's engineering talent

01 February, 2018, 00:26 | Author: Devin Moran
  • Google completes $1.1bn purchase of HTC's engineering talent

"These future fellow Googlers are unbelievable folks we've already been working with closely on the Pixel smartphone line, and we're excited to see what we can do together as one team", said Osterloh back in September. Google's Pixel devices apparently won't come with an inexpensive price tag, unlike what we have seen with the Nexus series of smartphones. Google Senior Vice President Rick Osterloh commemorated the occasion in a short blog post, where he touched on what the HTC staff could bring to the company.

HTC, meanwhile, said it has retained a team of about 2,000 smartphone engineers that will continue to develop new models under the HTC brand.

The company is now more focused on its Vive Virtual Reality business along with the Internet of Things, Augmented Reality and Artificial Intelligence.

Down the road, the Pixel will be more like the iPhone when it comes to one critical phone feature.

With its vision to design its own chips Google seems to be going for designing high end devices only and it seems like Google is following Apple's footsteps. These products will likely be unveiled on October 4, but Google could have even more planned. And that means it'll have to ditch mobile chips in favor of custom creations.

The HTC deal is also bad news for manufacturers of phones based on Google's Android operating system. The Taiwanese smartphone giant has fallen from grace over the last 10 years - mainly due to its failure to produce a broad competitive portfolio against the likes of Samsung.

Qualcomm is now the main chip supplier to the Android phone. However, a plan for Google to design and manufacture its own chips is certainly in the company's long-term plans. "Quite honestly, Apple is doing really well in developed markets". The sales will remain limited to nine countries, including the US, Germany and Singapore.

For now, the obvious application for the influx of talent into Google would be on its Pixel smartphones, especially since the new Googlers are familiar with the devices. He was at Motorola after the purchase and stayed on to run it for the Chinese company. "The context, the time, it's a different world than it was during the PC-era", said Osterloh.



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