Google Could Open Physical Stores In India To Help Pixel Sales

28 December, 2017, 00:30 | Author: Jeannette Greene
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"They have plans to open stores here", said one of them, adding the company would open "experience centres" in India.

Google has reportedly contacted at least "two prominent malls" in India to request space for a more permanent location. The most recent smartphone model from the company is Google Pixel 2 and Pixel 2 Plus.

While, Google hasn't officially commented on this matter, the report cites sources claiming that these stores could come up sometime in the latter part of 2018. Larger smartphone makes like Google, however, have not really had a hands-on approach, until now.


These pop-up stores helped Google to understand that physical stores are important to explain things clearly that is not possible via online videos and advertisements. These stores were run for a month and they even arranged a dark room to demonstrate the capability of the Pixel 2 to take photographs even in low light conditions. India is now the world's second largest wireless market with 1.2 billion mobile subscribers and Google will want to tap into that market share. More malls are perhaps receiving enquiries for setting up of stores by Google. Google doesn't quite enjoy the same brand cachet as Samsung or Xiaomi, and launching retail stores could be useful in increasing awareness of the brand's hardware products. Google Home smart speakers, Chromecast streaming devices, Pixel laptops and Daydream View virtual reality headsets are all products it can stock and sell through these stores, going ahead. We can expect these new stores to open up in the second half of next year. They had some outlets in the country in collaboration with Spice Connect, but they shut them soon very quickly. However, a similar attempt failed earlier when Google partnered with Spice to setup 50 AndroidLand Stores in India within 18 months, but they failed miserably with having just two stores in Select Citywalk in Delhi and The Great India Place Mall in Noida, which eventually closed due to poor sales.

However, it is unclear whether Google will apply for a single-brand retailing licence in India or take the franchisee route like Apple and Samsung. Apple is also planning exclusive stores in India.

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