Google blocks YouTube access from Amazon media devices

07 Декабря, 2017, 01:39 | Author: Devin Moran
  • Image Peter Larsen

When two heavyweights from different subsectors of the tech world start directly competing there will be arguments and temper tantrums, but Google and Amazon have escalated the feud. For its part, Amazon, through a spokeswoman, said that Alphabet's Google unit is "setting a disappointing precedent by selectively blocking customer access to an open website". At the time, both companies blamed each other for the outage, and Amazon eventually managed to get YouTube working again on the device in November.

Meanwhile, Amazon had previously stopped selling many of Google's hardware products on its e-commerce platform and since 2015 Amazon has refused to sell Google's Chromecast video and audio-streaming dongles.

With each having a significant share of the leverage, it is going to be down to who blinks first, but with Amazon's business model based on low-profit margin ecosystem lock into a non-Google version of Android, any compromise on its side will be costly.

While YouTube is no stranger to removing its services - in 2o12 it removed itself as one of the iPhone's pre-installed apps, claiming it wanted to "take back control of its app" - in this case it's a reaction to Amazon exercising its dominance of the online retail sector.

For Google, however, the loss of revenue from Amazon's website, and the minor inconvenience of Amazon apps not casting is nearly inconsequential.

Both companies should reach at an agreement and resolve these issues to avoid inconvenience to consumers.

Читайте также: Brexit border agreement reached between Ireland and UK

This comes after a series of tit-for-tat exchanges between the two companies.

The latest standoff between Google and Amazon was ridiculed by a trade association of high-speed internet providers.

"We've been trying to reach agreement with Amazon to give consumers access to each other's products and services".

It is also refusing to carry Nest products, and its apps have been stubbornly left without Cast support.

YouTube then returned to the Echo Show, but instead of being a fully fledged application, it was nothing more than the web version, which is optimized for a mouse and keyboard - not the Echo Show's voice-controlled interface.

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