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Alibaba's Singles' Day Goes Global With Record $25 Billion in Sales

14 November, 2017, 00:36 | Author: Samuel Sharp
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Furthermore, the company's trade covered 225 nations and regions worldwide.

13 hours - the time it took Alibaba to surpass its last year's 18.1 billion sales record, as reported by the "South China Morning Post".

Alibaba extended the shopping festival from a one-day event into a seasonal promotion, in a move similar to those made by retailers such as Amazon and Best Buy.

EHS attributed the strong growth to the increasing popularity of the Singles' Day shopping event in Taiwan.

Singles' Day is not such a big deal in Western Europe, but the originally Chinese celebration of the bachelor has turned into an awe-inspiring purchase spree.

But like Amazon in the U.S., Alibaba has a strategy to integrate online shopping with brick-and-mortar stores, which still make up 85% of total retail sales, according to the company.

Singles Day was begun by Chinese college students in the 1990s as a version of Valentine's Day for people without romantic partners.


The firm estimates that retail ecommerce sales in the country will total $1.13trn by the end of this year, and grow to $2.7trn by 2021.

Last year, the sales number rose by almost a third at the eighth iteration of the event - though that was slower than the 60 percent increase logged in 2015. More than 140,000 brands participated in this year's shopping event.

That figure not only set a new record for the e-commerce giant, but it also topped Black Friday and Cyber Monday U.S. sales combined.

For the second year, Alibaba kicked off the shopping event with a televised and live-streamed gala featuring 27 brands offering exclusive product and enhanced VR experiences.

At Alibaba's Friday night gala, the company's co-founder and chairman, Jack Ma, hosted guests including the actress Nicole Kidman, singer Pharrell Williams and Chinese musicians and film stars such as Zhang Ziyi and Fan Bingbing.

Hootsuite data shows internet penetration in Southeast Asia is just over half now, with 80 million new users coming on in 2016, at a growth rate of 30 percent.

Shoppers in Singapore, Malaysia, Thailand, Indonesia, the Philippines and Vietnam ordered 6.5 million items, 191 per cent or almost double that of past year, Lazada said in a media release on Monday (Nov 13). It processed more than 1.48 billion transactions in total and has processed 812 million total delivery orders.

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