Micromax-Vodafone launch 4G smartphone Bharat 2 Ultra at Rs 999
25 October, 2017, 01:02 | Author: Devin Moran
Under the terms of this partnership, new and existing Vodafone customers will have to acquire the Micromax Bharat-2 Ultra smartphone priced at INR 2,899, and make a minumum recharge of Euro 150 per month for 36 months.
"Through our partnership with Micromax, we have democratized 4G smartphones at a price of under Rs 999".
Indian phonemaker Micromax has launched an entry-level 4G smartphone called Bharat 2 Ultra, in alliance with telecom operator Vodafone, to take on Reliance Jio and its much talked about Jio Phone. The domestic handset maker is desperate to take back its place among the top five smartphone makers by the end of the year, and is leaving no stone unturned. As per the offers announced by the company, the Micromax Bharat 2 Ultra will be available for customers at an effective price of Rs 999. Micromax has both, a 4G Feature Phone with BSNL (Bharat 1) and a 4G Smartphone With Vodafone (Bharat 2 Ultra). If you recharge for Rs. 150 per month during the first 18 months, you can make yourself eligible for the first cashback of Rs. 900.
The Bharat 2 Ultra 4G runs on a Spreadtrum SC9832 1.3Ghz Quad Core processor.
The smartphone will be equipped with 4GB of on-board storage which can be further expanded up to 32GB with an external memory card.
The Bharat 2 Ultra is expected to run Android 6.0 Marshmallow out of the box. Unfortunately, the company has not detailed whether the smartphone offers 4G VoLTE connectivity support too. It is the sixth phone in Micromax'sBharat lineup of devices. Camera duties include a 2-megapixel sensor at the back and a 0.3-megapixel sensor at the front.
Rahul Sharma, Co-founder, Micromax, "The Bharat-Series, has been aimed for acquisition of the first generation smartphone users". The device comes with camera modes such as scene detection, frame mode and burst shots. "It will also encourage current non users of 4G to upgrade and enjoy a richer user experience with Vodafone SuperNet 4G", said Avneesh Khosla, Vodafone India Associate Director of Consumer Business.
The MicromaxBharat 2 will be locking horns against the likes of Reliance Digital LYF Flame 4 which is tagged as one of the most affordable 4G VoLTE enabled smartphone in the market.
He added, "We want to give superior device experience affordable, and 'Bharat' range is a testimony of the same, having already sold more than two million handsets".
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