Walmart Acquires Logistic Start-Up: Looks to Launch Same-Day Delivery in NYC

05 October, 2017, 00:54 | Author: Wilson Dawson
  • Parcel and its founder Jesse Kaplan are now part of Walmart.    
   Parcel

But, Faust said he sees even more upside for the retailer's own same-day deliveries.

Founded in 2013, Parcel bills itself as a "last-mile delivery solution" that can integrate with existing ecommerce platforms through its API.

The financial terms of the deal were not disclosed. Earlier this month, electronics retailer Best Buy Co. expanded its same-day delivery from 13 to 27 cities. Parcel will continue to deliver for its existing customers, but it will become the so-called last-mile courier for Walmart.com and Jet.com, the e-commerce company Walmart bought a year ago. Additionally, the area's density, as well as the proximity of Walmart's fulfillment centers, makes the city the ideal place for "high-impact innovation", Faust asserted.

Walmart has sought to leverage its way into e-commerce through a string of acquisitions. Born and bred in New York City, Parcel has developed unique expertise delivering to customers in a distinctly challenging and essential market. "This acquisition allows us to continue testing ways to offer fast delivery while lowering our operating costs".

At the time that Walmart U.S. e-commerce lead Marc Lore announced the development, Bloomberg News found the company's customer service department was unaware the services was forthcoming.


Walmart acquired Amazon rival Jet.com last year, and purchased online clothing retailers Bonobos and Mod-Cloth earlier this year.

Parcel uses routing algorithms, a fleet of leased vehicles, and a professional, employee-based workforce to quickly sort, load and deliver packages to customers.

Wal-Mart now offers grocery pick-up service at hundreds of stores nationwide and is testing same-day delivery at a handful of stores.

Walmart is testing a variety of fulfillment strategies it said can meet varying and changing consumer demands including options for store pickup, a recently announced test of in-home delivery, and experiments with employee delivery and partnerships with Google Shopping Express, as well as Uber and Lyft. Further innovations range from associate delivery to in-building and in-fridge delivery with Latch and August Home. "No problem" emblazoned on the side in big letters.

The move comes just weeks after Amazon.com completed its acquisition of Whole Foods, which has a large presence in New York City and will likely help Amazon accelerate grocery delivery.

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