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Apple unveils new 4K television

13 September, 2017, 00:43 | Author: Samuel Sharp
  • Apple-TV-4K-liveblog

A new version of the Apple TV streaming device will be able to show video with sharper "4K" resolution and a color-improvement technology called high-dynamic range, or HDR. It's all possible thanks to a massive upgrade in processing power in the form of a new A10X Fusion Chip - the same chip in the current iPad Pro paired with 3GB of RAM. With more 4K content available than ever before from providers like Netflix, Hulu, and Amazon Prime Video (which will be debuting its own Apple TV app soon), the time was ripe for an Apple TV revision.

The Apple 4K TV will be available to order starting September 15, shipping a week later on September 22.

At the 2017 Apple Event, the company unveiled their next generation of Apple TV that can support 4K content.

The dimensions and physical make up of the Apple TV 4K appear to be unchanged. The shipping will start on September 22. On the content side, Apple TV 4K is getting access to movies in 4K at low-price, and later this year, the company will be bringing live sports.

The Siri remote from the last Apple TV makes a return.

The new Apple TV 4K has a dedicated sports tab that has every live and upcoming game, and as seasons change so will the sports tab.


The next Apple TV is around the corner with the Apple TV 4K. Thankfully this finally puts the Apple TV in league with the other players in the market including Roku and Amazon.

Apple began its event with a tribute to Steve Jobs and Tim briefed about the all new Steve Jobs Theatre.

Supporting 4K resolutions along with industry standard HDR10 and Dolby Vision. The Apple TV 4K will be available across 21 countries.

We know it can't be added via a software update because the HDMI port on the fourth-gen Apple TV isn't 4K-capable. Apple has pledged to invest $1 billion in original video. It runs the latest version of TV OS.

A faster processor won't just be a boon for better picture quality; it will also give Apple far more flexibility with what these devices can do.

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