According to the statement, De La Haye was told he could maintain his monetized YouTube channel but would have to keep any videos referencing his status as a student-athlete or showing off his kicking abilities on another, non-monetized channel.
The NCAA also released a statement saying that De La Haye "decided he did not want to separate his athletically-related videos from non-athletic ones he could monetize". De La Haye's account is "monetized", to use YouTube's term, which means he makes advertising money when people watch them. It was that De La Haye passed the minimum threshold for viewers and subscribers (his channel has more than 91,000) to monetize his videos, and was being paid for clips that UCFsaid took advantage of his status as a kicker on the football team.
"They proposed me some rules and some conditions that they wanted me to follow, and I refused to", De La Haye continued. UCF Athletics wishes him the best in his future endeavors. As he explained, his athletic scholarship was in jeopardy because of his Deestroying YouTube channel, where his videos - many of which chronicled his life as a college athlete - violated NCAA regulations.
In a single-word tweet, De La Haye wrote late Monday afternoon, "Unbelievable".
His ineligibility is another in a long trail of instances where the governing bodies of college sports control how much autonomy players have over their own livelihoods. He never wanted to stop playing football, but he didn't want to stop making YouTube videos either. "I feel like it's about time for things to be changed".
"I may seem unbothered right now or whatever it may seem like, I'm definitely torn apart inside", he said.
De La Haye played in 23 games during his first two seasons with the program, serving as the team's kickoff specialist. Athletes have been suspended for selling their own merchandise and autographed memorabilia, and the NCAA forbids college athletes from accepting endorsement deals that could help them pay for their careers as a whole.
Either way, the NCAA doesn't want De La Haye, or any student athletes, profiting off their athlete status on any social platform or within other business ventures.
He's now the new poster boy for NCAA reform.
The fight between student athletes profiting from their brand and likeness and the NCAA's right to profit from them has been a subject of debate for years, and the NCAA has been sued successfully.
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