The Google Feed will continue to show you the things it always has, including news, sports and weather, but it's more about news now - sort of a Facebook feed without the crappy "news stories" about miracle cures that mad uncle Bill keeps sharing with you.
Google's flagship app is now receiving an update that will introduce feeds to the iOS and Android versions of the app.
Google also said they "advanced our machine learning algorithms to better anticipate what's interesting and important to you". If you happen to be part of Google's testing group of choice, you'll see the new additions to the app at the very bottom of its main interface. And now, your feed will not only be based on your interactions with Google, but also factor in what's trending in your area and around the world. Those who want to read new of a genre would be able to easily click from google.com page and read it. But the company is also aware that #social media giant Facebook's news feed is highly used, and this change to its homepage may help it compete in that arena. But it raises more questions about just how much Google knows about us, and how it uses that information to deliver ads. To start introducing feeds would be very odd.
The response to Feed has so far been relatively quiet - likely due to the fact that the change is minor on the user's side, and that it is now only available in the US.
The new feed experience is already available for those in the USA using the Google app for Android (including the Pixel Launcher) and the Google iOS app.
How it will look and work on the web and whether it will include the search company's voice assistant Google Assistant is not yet known. The Google feed emphasizes "broader context and deeper exploration" to stories, displaying a handful of viewpoints from several sources, as well as related information and articles, under a news story. We first saw a Feed button there a few days ago in a tipster's screenshots, but it's now transitioning into a Home button.
Facebook and Google are jockeying for attention online and by extension, for advertising revenue based on those eyeballs. The original report uses quotes and images from Google's July 19th blog post about news feed upgrades, but Google's post was only speaking about the mobile site and apps.
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