The Google app feed is about to get more personal

20 July, 2017, 01:02 | Author: Devin Moran
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Google (GOOG, GOOGL) rolls out a customized news feed feature to its self-titled app for iOS and Android devices. The update is adding a new personalized news feed that Google refers to as only "the feed". "You'll notice that your feed will also reflect your interest level for various topics - for example, if you're a photography enthusiast but just casually interested in fitness, your feed will show that". You'd navigate to its search engine, search for some news or an article that interested you and then head directly to the website that offered it. Apps like Facebook built their product around the opposite concept of information coming to you. "And when available, you'll be able to fact check and see other relevant information to help get a more holistic understanding about the topics in your feed".

The feed initially launched in December, but Google says it has since advanced its machine learning algorithms to better anticipate what's interesting and important to each user.

In addition, Google will now enable users to follow topics right from within Search results. Just open the Google app and scroll up to get started. The outcome sounds familiar to another, widely popular news feed on competitor Facebook.

And if you want to dig deeper into a topic you can easily find more information.


Look out for a new "Follow" button next to certain types of search results-including movies, sports teams, your favorite bands or music artists, famous people, and more.

By mentioning "your interactions with Google", the search company hopes to bring all of your actions on various Google properties (Calendar, YouTube, etc.) and bring them into one place. Google's been working on this kind of view for years.

Expect to see everything from videos, to news articles, to listicles in the updated feed. Google's new feed will hopefully do a better job. Multiple reports claim that the search eventually plans to extend its availability beyond Android and iOS to the web in a bid to target desktop users. In an era of fake news and heavily biased opinions presented as news, Google is also making an effort to provide information from diverse perspectives.

For starters, Google Feed will be available on the main mobile search app, but eventually, it will be made available through browsers and the Google.com page, according to Ben Gomes, Google's vice president of engineering.

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