Home » Money

Amazon's getting into Blue Apron's meal kit space

18 July, 2017, 00:42 | Author: Samuel Sharp
  • Blue Apron Braces for Amazon Intrusion; Shares Indicated 3.7% lower in Pre-Market Trading

It also sliced its initial share price by a third, just a few weeks after Amazon announced plans to acquire Whole Foods Market for $13.7 billion.

Note: This report pertains to Amazon Fresh and meal kits in the U.S., but presumably the United Kingdom would be next in line if Amazon made a decision to go down this route. "You be the chef", according to a filing with the U.S. Patent and Trademark Office. The application for the registration explains that the service is going to provide "prepared food kits" which will be ready for assembly as a meal.

Blue Apron's IPO paperwork seemed to foreshadow a threat from well-heeled rivals like Amazon.

Amazon's acquisition of Whole Foods means the company will soon have access to top-notch food sourcing and distribution, which will undoubtedly make it easy to compete with Blue Apron in the meal-kit market.

As Ruth points out, meal-kit subscription services endure a lot of customer drop-off.

According to multiple sources, Amazon has registered a trademark that would seriously impede on Blue Apron's business. In fact, just days after Amazon filed the trademarks, Blue Apron's stocks plummeted, falling by at least 10 percent (though any correlation is purely speculative).

"If Amazon wants to do meal kits, Amazon will do meal kits", said Mark Bittman, who's served as a consultant to activist investor Jana Partners on Whole Foods, recently told CNBC.

Amazon has already been testing both food delivery, through AmazonFresh, and meal kits, which deliver fresh ingredients and recipes to subscribers; Amazon first experimented with AmazonFresh in 2007.

Johnson & Weaver, LLP, is investigating potential violations of federal and state laws by certain officers and directors of Blue Apron Holdings, Inc. (NYSE: APRN) ("Blue Apron"). Considering Amazon is known for affordable prices on all sorts of products, it's possible that the company will create cost-effective meal kits to feed families and groups of more than four people.


  • Billie Lourd Accepts Carrie Fisher's Disney Legends Award

    Billie Lourd Accepts Carrie Fisher's Disney Legends Award

    Fisher along with co-star Mark Hamil was inducted as 'Disney Legends'. "At that time in our lives, we were comfortable with each other", Hamill said.
    BC communities brace for wildfire evacuation orders as weather turns

    BC communities brace for wildfire evacuation orders as weather turns

    Crews have contained about 60 per cent of the fire but fear it could jump the Fraser River and threaten homes if winds pick up. Skrepnek said more burns were planned for fires around Williams Lake, 150 Mile House and Ashcroft.
    Capital Region man confirmed dead in Marine Corps plane crash

    Capital Region man confirmed dead in Marine Corps plane crash

    Investigators are still trying to determine why the KC-130 air tanker plummeted to the ground in rural MS on Monday afternoon. A second Marine with local ties has been identified as one of the victims in the fiery plane crash in MS earlier this week.
  • Study finds pthalates in powdered mac-and-cheese mixes

    Study finds pthalates in powdered mac-and-cheese mixes

    Phthalates are a family of chemicals that are widely used in soaps, plastics, adhesives, rubbers, inks and fragrances. The 2014 report showed that most people were exposed to phthalates in their food , drugs and beverages, and not toys.
    Sabrett hot dog maker recalling 7 million pounds of product

    Sabrett hot dog maker recalling 7 million pounds of product

    Over seven million pounds of Sabrett hot dogs may be contaminated with extraneous materials, specifically bone fragments, the U.S. The Food Safety and Inspection Service received complaints that pieces of bone were found in the products.

    Liverpool and Chelsea reportedly battling to complete £65million signing

    Paris Saint-Germain have also been linked with a move for the 27-year-old, but pulled out after failing to agree personal terms.
  • Prince Charles and Camilla Unveil Mario Testino Birthday Portrait

    Prince Charles and Camilla Unveil Mario Testino Birthday Portrait

    Camilla Parker-Bowles has been celebrating her 70th birthday in style all week with one celebration after another. The Prince of Wales and Duchess of Cornwall will return to their duties in Devon and Cornwall later in the week.
    John McCain blood clot surgery delays healthcare reform vote

    John McCain blood clot surgery delays healthcare reform vote

    Also complicating matters for McConnell is news that John McCain " underwent surgery to remove a blood clot above his left eye ". He said he was working with Arizona Governor Doug Ducey, a Republican, on a series of Medicaid-related amendments to the bill.
    Northern Lights may be visible from the Heartland Sunday night

    Northern Lights may be visible from the Heartland Sunday night

    Across the upper midwest, people could soon see the Auroa Borealis - which is more commonly known as the Northern Lights. Coronal mass ejections are defined by the SWPC as "huge explosions of magnetic field and plasma from the sun's corona".
  • Bello rings up Scottish win as G-Mac misses out on Birkdale

    Bello rings up Scottish win as G-Mac misses out on Birkdale

    Brice Garnett shot a 65 on Sunday to win the Utah Championship by one stroke for his third win on the Web.com Tour. Ian Poulter had shared the lead going into the final round but fell away with a 74 and a tie for ninth place.
    Zimbabwe restrict Sri Lanka in Test

    Zimbabwe restrict Sri Lanka in Test

    Graeme Cremer celebrates the dismissal of Sri Lanka's Dinesh Chandimal during the second day's play of the only test in Colombo . Not only did he claim five wickets in the first innings, Herath had also taken 12 wickets against Bangladesh in that 2013 Test .
    'Spider-Man' Stars Tom Holland & Zendaya Are Dating

    'Spider-Man' Stars Tom Holland & Zendaya Are Dating

    "I haven't been on a vacation in years!hbu @ TomHolland1996??? ", Zendaya wrote when showcasing an article about their romance. Spider-Man: Homecoming is now in theaters. " Holland jokingly responded , "@ Zendaya Does the press tour count".


Film Score Review - War For the Planet of the Apes
The film began its global rollout in less than one third of the marketplace Friday , earning an estimated $46 million overall. War for the Planet of the Apes is in theaters everywhere and stars Woody Harrelson , Steven Zahn, and Andy Serkis as Caesar.

Boost for military's powers in 'terrorist incidents'
NEW powers to prevent suspected terrorists from leaving the scene of an incident. "We have to stay ahead of them", he said. Turnbull and Payne stressed that responses to the terrorism threat must be constantly updated.

George and Charlotte arrive in rainy Warsaw with William and Kate
It is not the first time William and Kate have taken their children on tour - they travelled to Canada in 2016. The duchess looked effortless in a white Alexander McQueen peplum dress and Gianvito Rossi blush suede pumps.

Delta Airlines responds to Ann Coulter tirade: 'Your insults are unacceptable & unnecessary'
When it came time to board the plane, however, Delta reassigned her to 15A, a window seat in the same row. "We will refund Ms. What happened to Coulter is common for travelers, with airlines consistently enforcing rules that put customers last.

White Ferns knocked out of women's Cricket World Cup
Se further added, "It's interesting because in this tournament we've seen every game as a must-win and we've played like that". New Zealand lost wickets at regular intervals after that as the Indian spinners led by Gayakwad took control.

Consumer Inflation, Retail Sales Soft In June, Industry Solid
The US dollar added 0.08 percent to 1.3746 against the Singapore dollar while the Malaysian ringgit was up 0.01 percent to 4.2908. Japan's yen-sensitive Nikkei slid 0.4 per cent on the yen's gains but MSCI's dollar-denominated Japan index gained 0.5 per cent.

Attorney: Cosmo DiNardo confesses to killing four missing Bucks men
DiNardo told investigators he promised to sell the men marijuana, but then he made a decision to kill them and keep their money. Dinardo has been in custody since Wednesday afternoon after he was accused of stealing and attempting to sell Meo's auto .

Govt briefs Opposition in hope of a smooth Parl session
It is more interesting when China openly demonstrating hostility against India on global forums and on India's border (LAC). The government told the leaders that Chinese activities in the Doklam sector were hurting Indian strategic interests.

Police Are Investigating the Disappearance of 4 Young Men as a Crime
The body of a missing man has been identified among the remains in a common grave discovered in Solebury Township, Pennsylvania . DiNardo was initially arrested on Monday on charges relating to illegal possession of a shotgun and ammunition.

Iran-born Maryam Mirzakhani remembered as 'Math genius'
The prize was for "her outstanding contributions to the dynamics and geometry of Riemann surfaces and their moduli spaces". She is survived by husband Jan Vondrák, a Czech theoretical computer scientist, and their daughter Anahita.